ABOUT HER
Obsessed with all things visual and digital, I built my career working for some of Australia’s largest retailers as their Visual Merchandiser. As shopping moved into the digital space, I jumped in feet first, learning all I could about online data-driven selling tools, social media platforms and all the possibilities. This led me to work with huge brands like Beacon Lighting and The Sheet Society in Melbourne.
Then I went viral. My interiors and design blog HER Creative was included in Marie Claire France’s revered ‘Top 10 Interior Blogs to Follow’ in 2014. It was quite a surprise—I went into a yoga class with 10k followers and came out with 20k!
Leading into that moment, I had lovingly built an interior blog that resonated with people, playing the part of photographic stylist, content creator, visual designer and blog writer. I became an authority on styling and design and an early influencer for lifestyle brands like Atelier Lumira and Grown Alchemist. I also had some well-known peeps in my DMs and sharing my content!
Hi, I’m Heather — so glad you found me!
…Which leads me to now
It’s been 20 years of wins and failings, from large worldwide clients to sole traders, many algorithm changes, new platforms, and two kids. And now, I’m scaling up and excited to help more businesses achieve branding nirvana.
Being accountable for conceptualising and producing content in-house for international campaigns, I know how to help each client create content to market successfully.
With me, you won’t need to engage expensive experts separately and run the risk of collaboration issues, no-shows, or maxed budgets. With my experience working with some of the world’s biggest brands, you receive a full-scale service with a personal one-on-one approach, perfect for sole traders with a dream right through to larger retailers.
Adaptable, versatile and with a network of creatives at the ready, I will work closely with you, onsite or remote, to nail your project.
Want to see some of my work? Check this out.
I can’t wait to get to know you and your brand!